Week 6 SEO is simply following good web development practices

I found an article for SEO guidelines. Here is the link:
http://csarven.ca/internal-seo-guidelines

For SEO, the author states that Meta keywords are not necessary, because the search engine indexers would determine the nature and the relevancy of the document and can't rely on what the document claims it to be for the purposes of accuracy. And the results gained from Meta keywords are negligible nowadays. In my opinion, although the Meta keywords are not important as the author said, there is no harm, we can still do it and don't need to put too much time for doing it. And there is another resource that provides that search engine like Yahoo still gives it importance.

On the other hand, choosing keywords is important. Just concentrating towards two or three keyword combinations which are precise and simple is enough. Since an increase in keyword density may not be a good indicator for the relevancy of a document and therefore it does not contribute to better rankings. That's really what I think. Users input words related to what they need to search through search engine. So in early stage of website development, we should analyze and study what they are always looking for for specific content, and we can then choose the keywords. Those keywords surely assist human searches.

As the author said, the search indexer starts to parse a page from the top and it is the search engine to establish the relevancy of the page as fast as possible. So the relevant and important content should be put higher in hierarchy in the HTML source order. This contributes to have higher rankings.

To conclude, the relevant content with precise and appropriate keywords can contribute not only to SEO, but also the usability. This help visitors find relevant information after they search for keywords through search engine and they can find the website's information is usable to them. The higher and more relevant information are put in website's html source, the easier the search engine can find our website.