Week 11 Web 2.0 – Just Hype or a Real Opportunity for the Public Sector?

For the topic of Web 2.0, I've found an article, which talks about if Web 2.0 is just a hype or a real opportunity for the public sector. The link is:
http://www.eduserv.org.uk/~/media/pressrel/may08/Web%202%200%20FINAL%20pdf.ashx

As the author mentioned in the article, Web 2.0 provides web-based services and hosted communities. So the platforms are provided, we can share on anything and anyone, with not only our friends but with hundreds of millions of other web usersand organisations globally. It also provides the opportunities for some companies to actively taking part in these conversations. Some have even created their own online communities where their customers can interact with one another and the company itself.

Besides, the author also points out that the principles behind Web 2.0 are the same as those found in most public sector organisations' mission statements. So, in Web 2.0, public sector organisations can turn into true communities of interest and align their voice with that of the public. By taking part in online conversations, these organizations can build a better picture of how they're perceived by their customers, correct misconceptions and ultimately to improve customer satisfaction through enhanced communications and service provision. And the public sector can make use of technologies to let more customers participate and to meet the needs of different communities they serve.

In my opinion, Web 2.0 seems to be an online trend when the maturity of the Internet grows. It surely can provide more services that reach more people internationally. So the companies should make good use of these services, so they can get more benefits from it.